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About

Local SEO and AI answer optimization, built by an engineer.

Photo of Caden Sorenson

Vient is a local SEO, answer engine optimization (AEO), and web design studio based in Logan, Utah, run by Caden Sorenson. We work with local service businesses anywhere in the US, organized by industry: pest control, home services, and contractors. The job is getting them ranked on Google and named when someone asks ChatGPT, Perplexity, or Google's AI for a recommendation, and building the website when it needs one.

Caden is a senior staff engineer with 15+ years of experience and a Computer Science degree from Utah State University. That background does more for SEO than it sounds like it would. Most of what gets a local business cited by an AI answer is technical work: structured data, fast pages that crawlers can read, and business facts that match everywhere they appear.

What we do

  • Local SEO, covering Google Business Profile work, LocalBusiness schema, and a real page for each branch and each service. Details are on the SEO services page.
  • AI answer optimization (AEO), so ChatGPT and Google's AI answers can find a business and name it. Our guide on getting recommended by ChatGPT walks through the steps.
  • Websites and redesigns, built in code so the SEO is ours to control, including sites moved off AI site builders.
  • Custom software and browser extensions: web apps, internal tools, and Chrome extensions.

The client work behind it

We built and optimized the site for Cub River, a retail client in Franklin, Idaho, just over the Utah line. It ranks #1 on Google for its own name and for local searches in Franklin. That came from LocalBusiness schema, on-page content, and Google Business Profile work.

Diamond Pest Pro is a pest control company with four branches in the Carolinas. We rebuilt its site with a page for each branch and each of its twelve services, plus LocalBusiness and FAQPage structured data, and within a month of going live it was fielding calls a day from customers who found it through ChatGPT. Griffin Renovation, a Cache Valley client, started on an AI site builder and got rebuilt in code to take back control of its SEO.

We also built ShipReady, a free scanner that runs 35+ SEO and AEO checks on a URL, including whether AI crawlers are allowed in and whether the site has an llms.txt file. Every client site is on the projects page, with a case study covering the stack and the results.

How the guides are checked

Every guide ends with a Sources list. Each entry is the exact outside page a figure in the guide was checked against, linked, with the date it was checked.

Results from our own client work are first-hand, so they get no outside source. The guide links to that client's case study instead.

Spot something wrong or out of date? Email hello@vient.org. The guide gets corrected, and its Updated date moves.

Travel Vient

Vient also runs Travel Vient, an independent travel research site with every fact cited to primary sources. Its tools were built here, and they are listed on the projects page.

Work with us

The newest SEO clients are outside Utah, and that work is done remotely and organized by industry. Logan and Cache Valley are home, where we also build websites in person for local shops, and we still take on app, extension, and consulting projects. The services page covers what we build and the industries we work with. The fastest way to start is the contact page, or email hello@vient.org directly. You can also find Caden on GitHub and LinkedIn.