Diamond Pest Pro website case study

The project

Diamond Pest Pro is a pest control company with four branches in the Carolinas. I rebuilt its website and run its ongoing SEO and AEO, and within a month of launch it was getting calls a day from customers who found it through ChatGPT (the results are below).

Four branches means four distinct markets, and a company in that position has a specific website problem: one generic “areas we serve” page does not rank in four separate cities. The brief was to give each branch and each service its own real page, backed by clean structured data, so the site could compete in local search everywhere the business actually works.

The build

This is a custom Astro 5 static site styled with Tailwind CSS v4, built in code. The design is a light, trustworthy look: an off-white base with deep indigo and green accents, bold sans-serif headlines, and photography of technicians at work. Trust markers like the review rating, the satisfaction guarantee, and licensing sit high on the page where they do the most work.

Key technical decisions:

• A page per location. Each of the four branches gets its own landing page at /locations/[city-state]/, so every market has a dedicated URL to rank in local search rather than competing for one shared page.
• A page per service. Each of the twelve services gets its own service page, so the site can target every service-and-city combination people actually search for instead of stuffing them onto one list.
• Structured data for local search. LocalBusiness and FAQPage JSON-LD tell search engines the company’s locations, service area, hours, services, and FAQs directly, in machine-readable form, instead of leaving them to guess from the page.
• Fast and image-light. The site ships as static HTML with optimized images, so it stays quick on mobile, where most of these searches happen.
• SEO in progress. Diamond Pest Pro is a local-SEO client. The site is the foundation, and the engagement is ongoing.

Results

Within a month of going live, the site was fielding calls a day from customers who found it through ChatGPT. That’s the result I care about most here, because it’s the one most local businesses aren’t set up for yet.

The site was set up for that from the first deploy. It gives every branch and every service its own real page, and the LocalBusiness and FAQPage schema state where the business works and what it does in a form answer engines can read. When someone asks ChatGPT for pest control in one of those towns, there’s a page that answers exactly that.

Visit Diamond Pest Pro